Due to the advent of computers and the Internet, languages and cultures are now visually merging in ironic ways. This is illustrated in Danille M. Font's exhibition on new media advertising images, called “Cyber-HANGMAN: e-Commerce”.
The exhibition and lectures address not only the instant recognition: new marketing design techniques which are unique to new media within online, time-based and print media advertisements, along with a critique of new media tools. They also address historical and socio-cultural anthropological evaluations within media globalization that includes: a comparison of how a Social Democratic system (European) vs. Capitalist (American) system has embraced media, technology and cultural changes; unconventional economic marketing trends that document buyouts between tech companies; international copyright and trademark infringements and giving credit where credit is deserved.
Many of the images have nothing to do with the actual product they sell, but they do reflect a highly-competitive market with non traditional business strategies: a “do or die” attitude used to gain consumer attention, which became a bridge for the consumer to physically adapt to technology uses and gain curiosity towards the Internet. Each image unlocks a historical narrative of what was happening in a newly developing industry.
Danille M. Font, M.F.A., has integrated art, computer science and digital multimedia into traditional curricula at renowned undergraduate and graduate institutions in the United States , Europe and South America . Danille has made it a special interest to document the history of new media and current changes in the U.S. and abroad.
*All images in this show are ©, ™ and/or ® protected by their rightful owners. The content in this exhibition is not for sale and is used exclusively for educational purposes.
If interested in hosting a show and/or guest lecture please contact her at: danille@gmx.net
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